ne’ma (Presidential Campaign)

Under the patronage of H.H. Mohamed bin Zayed Al Nahyan, the Royal Court and Emirates Foundation collaborated to begin a country-wide initiative to curb food loss and food waste across the UAE. The aim was to appeal to the residents to give a deeper thought to mindful consumption of food to avoid wastage.

To materialize these objectives, we worked on a cause awareness campaign before campaigning for the brand. This ensured better brand recall and maximized impressions.