Hilton Seychelles - Product Name Coining

Our Client Royal Development Company, along with Hilton, was developing a mixed-use luxury resort in Seychelles. This project included Hilton-branded hotels and amenities for the guests. Hilton wanted us to come up with product names for their spa, kids’ club, and pool bar, keeping in mind the prominent theme of Seychelles.

We delved deep into the culture of the country, trying to keep the names as local as possible, with a touch o’ class and elegance for our opulent guests. We researched the current trends in brand names and came up with the following names, explaining the rationale behind them.