Reem Hills - Campaign Ideation

Our client, Reem Hills was launching a township project replete with luxury villas and apartments, for which they needed 360-degree marketing, right from campaign ideas to PR. The main objective the client wished to achieve was brand awareness that would eventually culminate in sales.

We created the campaign ‘Live your every day, the Reem Hills Way’ to highlight how an average buyer’s day would look in a Reem Hills home. Around this central idea, we came up with tacticals where we integrated the brand’s choicest features and highlighted them to potential buyers. All the phases of Reem Hills’ ended up being completely sold out within a day of their respective launches.